About me
Throughout my career as a Quantitative UX Researcher, I have been dedicated to data-driven design and improving the user experience. While at Roku Inc., I led the development of an AI-powered database and advanced survey analysis systems, providing valuable insights across millions of interactions. My expertise was further demonstrated at Walmart Global Tech, where I combined analytics with user research to inform human-centered design. In previous positions at Scrapworks Inc. and Suggestic, I honed my skills in recommendation algorithms and interface usability, translating complex data into compelling user experiences. With a strong foundation in rigorous research and a passion for continuous innovation, I am committed to uncovering the subtleties of user behavior to ensure that every product resonates with its target audience.
I am dedicated to continuous learning, and pushing the boundaries of innovation drives me to stay at the forefront of technological advancements, all while championing user-centric design and research. Notable endeavors, such as the AI-driven Research Librarian and the autonomous Support Bot, underscore my capability to harness the power of AI in enhancing user interactions and insights.
Experience
Meta
Senior User Experience Researcher
Jan 2024 - Current
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Roku Inc.
Senior User Experience Researcher
Jan 2021 - Nov 2023
Pioneered the creation of an indexed database of Roku's UX and CI research, enhancing search capabilities using advanced AI techniques, leading to an increase in the company-wide visibility of the research teams. (see portfolio).
Created the Modular Survey Analysis System to generate reports on survey data, including statistical analysis and categorization of open-ended responses. (see portfolio).
Led quantitative and qualitative evaluations of physical devices, such as remote controls, deriving insights from behavioral log analysis across 70+ million devices.
Conducted comprehensive UX evaluations on Roku's Customer Support site and the software used by call center agents, leading to enhanced user experiences and streamlined support processes.
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Walmart Global Tech,
Senior User Experience Researcher
July 2019 - Nov 2020
Led user experience research for Sam's Club, focusing on mobile app enhancements and establishing baseline metrics for future improvements.
Implemented a data-driven strategy to connect business metrics with user interactions, guiding design improvements for a more user-centric experience.
Presented synthesized research findings to various stakeholders, influencing the user experience strategy and design decisions.
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Scrapworks inc.
Data Scientist
September 2017 - August 2019
Created an interactive dashboard to visualize and filter 20 years of sales data, driving a 30% sales growth.
Spearheaded a successful deep learning project that accurately forecasted commodities futures, yielding a 60% reduction in prediction error.
Initiated an NLP-based merchandise classification project, contributing to a patent application and aiding strategic business decision-making.
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Suggestic
Senior User experience researcher
December 2016 - September 2017
Led the transition from a conversational to a graphical interface, resulting in enhanced app functionality and improved user engagement.
Conducted extensive testing and prototyping for new app features, collaborating closely with designers to streamline feature integration.
Developed comprehensive app prototypes using advanced tools, facilitating agile testing and rapid iteration of new features.
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Stanford University
User experience researcher
May 2016 - November 2016
Conducted pioneering VR-based UX research for autonomous cars, creating replicable, safe environments to elicit stress in drivers.
Collected and analyzed over 150 hours of car, biometric, and video data, contributing to developing algorithms with 90% accuracy in emotion detection.
Authored and contributed to research papers on automotive UI and pedestrian interactions, enhancing the academic discourse in UX design.
Performed advanced signal processing and statistical analysis on physiological data, innovating in driver emotion recognition technology.
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Google.org
User experience researcher
January 2016 - June 2016
Analyzed technology adoption through a longitudinal ethnographic study, inspiring complex changes in multiple use cases.
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ITAM
User experience researcher
August 2014 - May 2016
Crafted personalized user experience solutions for a variety of interactive technologies, spanning wearable, mobile, and web platforms.
Conducted comprehensive usability testing at various development stages, significantly improving user interaction and satisfaction.
Created custom data visualizations and analyzed psychophysiological signals, identifying user behavior patterns in multi-disciplinary team settings.
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University of Colima
Health Psychology Researcher
2009 - 2014
Developed and assessed a psychoeducational program for adults with type 2 diabetes, improving glucose levels in 80% of patients.
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Stevens Institute of Technology
Data science intern
June 2015 - August 2015
Developed a visualization technique to classify over 2 million tweets into new depression-related categories.
Interest
User Experience (UX)
Natural Language Processing (NLP)
Large Language Models (LLMs)
Data Visualization
Education
Instituto Tecnológico Autónomo de México
Computer Science, M.S.
2014-2016
Universidad de colima
Psychology, B.A.
2008-2013